The Louvre, the world’s greatest museum, suffered a drop in customer numbers of over 70 % final 12 months as Covid restrictions stored artwork lovers away, it stated on Friday.
Receipts fell by greater than 90 million euros ($110 million) in contrast with 2019.
The Louvre, which closed for six months throughout French coronavirus lockdowns, noticed customer numbers plunge to 2.7 million in 2020, from 9.6 million in 2019 and 10.2 million in 2018, which was a document 12 months.
Visits by foreigners, notably from the USA, China, Japan and Brazil, who often make up three quarters of whole visits, all however dried up, particularly throughout the often busy summer season months.
The museum managed to restrict the injury with its blockbuster Leonardo da Vinci exhibition that attracted 1.1 million guests and ended earlier than the primary French lockdown within the spring.
The Louvre additionally used the downtime to spice up its digital providing, with the variety of on-line subscribers rising by over 1,000,000 from 2019 to 9.three million, and the louvre.fr web site registering 21 million hits.
It additionally discovered new methods to lift money, together with with the worldwide distribution of the documentary “A Evening on the Louvre: Leonardo da Vinci”, destined for film theatres, and “Bid for the Louvre”, which it stated had raised 2.four million euros by way of the public sale of works by residing artists and of “once-in-a-lifetime experiences”.
A livestreamed New 12 months live performance by DJ and songwriter David Guetta, a part of a fundraising drive, attracted 16 million views.
The French authorities in the meantime reported Friday that revenue from tourism had dropped by 61 billion euros, or 41 %, in 2020 to 89 billion.
Tourism minister Jean-Baptiste Lemoyne referred to as the annual shortfall “a shock”, however stated that France — the world’s primary vacationer vacation spot — had weathered Covid comparatively properly.
“France has been extra resilient than different world locations,” he informed France Televison, due to guests from neighbouring international locations and French individuals holidaying at dwelling.