Facebook looks within for its CMO, and Walmart’s new stores have app appeal: Wednesday’s Wake-Up Call

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Face of Fb

Fb completed its seek for a chief marketer, and it didn’t must look too far. Alex Schultz, already a longtime member of Staff Fb, was tapped to grow to be the social community’s subsequent chief advertising and marketing officer, changing for Antonio Lucio, who stepped down final month.

“Schultz could have his work reduce out for him advertising and marketing the optimistic features of the social community whereas coping with its many detractors,” Advert Age experiences.

“I consider deeply within the good Fb’s merchandise do,” Schultz stated in publish on Fb—the place else?—on Tuesday. “We now have all seen it by this pandemic as billions of individuals have linked with household and pals socially on-line whereas staying bodily aside and slowing the unfold of the virus. On the similar time, I believe scrutiny of any new expertise is acceptable and there are methods we are able to, and may, enhance with out shedding all the nice.”

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