eBay Sums Up Modifications to Affiliate Advertising and marketing

eBay Sums Up Changes to Affiliate Marketing

The top of eBay’s internet affiliate marketing program summarized modifications the corporate made to this system in 2020 in a message to members. Michael Lill, Director of eBay Associate Community (ePN), stated regardless of the challenges of the pandemic, ePN had a busy and profitable yr.

“We made nice enhancements to our program that constructed upon the launch of our new platform in 2019,” Lill stated, itemizing a number of the 2020 enhancements as follows:

  • Sooner reporting, decreasing the time lag for associate earnings studies from 48 hours to five – 10 hours;
  • A brand new, simplified world price card;
  • A brand new, trendy Knowledge Feeds platform with programmatic entry, quicker downloads, bigger feeds information, and new fields reminiscent of Delivery Particulars and International Commerce Merchandise Numbers;
  • An improved Hyperlink Generator with URL shortener and QR code choices;
  • A brand new and improved Gross sales & Occasions widget, that can assist you simply discover probably the most related gross sales and offers occasions;
  • A brand new Deal API, permitting you to seek for and retrieve particulars about eBay offers and occasions.

Nonetheless, eBay made some modifications that had been unpopular with some associates.

One other change in 2020: eBay gave sellers an incentive for enrolling in this system – as of June 15, sellers enrolled in ePN obtain commission-free gross sales when consumers buy by means of the sellers’ affiliate hyperlink.

eBay described the advantages in a nutshell: “For US sellers signed up with the eBay Associate Community, you possibly can earn a 100% last worth charge credit score once you convey a buyer to eBay who buys certainly one of your listings inside 24 hours. You possibly can even earn a fee when a buyer you usher in makes a qualifying buy from a distinct vendor in that very same timeframe.”

It’s a bit shocking to not see eBay selling the ePN associates program to sellers extra – we’d get pleasure from listening to from sellers about their experiences.

In his publish, ePN’s director Lill thanked members for being a part of this system and wished them a brand new yr, and wrote, “Our staff is simply simply getting began. We have now many extra thrilling enhancements deliberate for 2021, so keep tuned!”

Ina Steiner

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a extensively cited authority on market promoting and is writer of “Flip eBay Knowledge Into {Dollars}” (McGraw-Hill 2006). Her weblog was featured within the ebook, “Running a blog Heroes” (Wiley 2008). Observe her on Twitter at @ecommercebytes and ship information tricks to [email protected]

Leave a Reply